Nine and Microsoft strike first AI deal for Australian news content
Reported by Microsoft AI (news): Nine and Microsoft announce Australian-first AI agreement for news media content - Microsoft Source. Analysis and context written by TickrWire.
Nine Entertainment and Microsoft have formed Australia's first AI partnership to license news content for training models.
- Nine Entertainment and Microsoft have formed Australia's first AI partnership to license news content for training models.
- The deal covers Nine's major news brands, including Nine News, The Age, and The Sydney Morning Herald.
- Microsoft gains access to Nine's content for AI training, while Nine receives access to Microsoft's AI tools.
- This agreement addresses growing concerns over AI companies using copyrighted news content without compensation.
Nine Entertainment, one of Australia's largest media companies, has partnered with Microsoft in the country's first AI-focused agreement to license news content for training artificial intelligence models. The deal covers Nine's extensive portfolio of news, current affairs, and digital content, including brands like Nine News, The Age, and The Sydney Morning Herald.
Under the arrangement, Microsoft will access Nine's content to enhance its AI models, while Nine gains access to Microsoft's AI tools and platforms. The agreement follows growing global scrutiny over AI companies' use of copyrighted news content without compensation, making this a landmark deal in the Australian media landscape.
The collaboration highlights the increasing convergence between traditional media and technology giants as both sectors navigate the challenges and opportunities presented by generative AI. It also sets a potential precedent for future licensing deals in Australia and beyond.
Media companies and tech firms now have a template for AI licensing agreements.
Sets a precedent for AI content licensing in Australia.
- AI licensing agreement
- A legal contract allowing AI companies to use copyrighted content for training machine learning models.
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