Disable auto-play and infinite scroll or risk massive fines, EU tells Meta
The European Union has told Meta it must disable auto-play videos and infinite scroll on its platforms or risk substantial fines under the Digital Services Act.
- The EU has ordered Meta to disable auto-play and infinite scroll on its platforms or face fines up to 6% of global revenue under the Digital Services Act.
- The warning targets addictive design practices that regulators argue harm user well-being and privacy.
- Meta has until late 2026 to comply, with potential changes affecting Facebook, Instagram, and Threads.
- This is part of a broader EU effort to regulate digital platforms and curb harmful online behaviors.
The European Union has issued a formal warning to Meta, demanding the company disable auto-play videos and infinite scroll on its platforms or face significant financial penalties. The directive comes under the Digital Services Act (DSA), which aims to curb harmful design practices that encourage excessive screen time and data collection. Regulators argue that these features contribute to addictive behavior and privacy risks, violating the DSA's provisions on user protection and transparency.
Meta has until late 2026 to comply with the demands or risk fines that could amount to up to 6% of its global annual revenue. The company has not yet publicly responded to the warning, but industry analysts suggest this could force major changes to core user experience elements across Facebook, Instagram, and Threads. The move reflects a broader trend in the EU to regulate digital platforms more strictly, following similar actions against other tech giants like TikTok and X (formerly Twitter).
Companies relying on social media engagement models may need to rethink design choices to avoid regulatory penalties.
Regulatory risks for tech platforms could impact valuations and operational costs.
The EU is taking a stronger stance on digital platform regulation, influencing global tech practices.
- Digital Services Act (DSA)
- An EU regulation aimed at making digital platforms more accountable for illegal content and harmful design practices.
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