EU Orders Google to Share Search Data in 2027, With Strict Limits on AI Training
The European Commission's final Digital Markets Act rules require Google to make its search data available to rivals starting in 2027, while restricting its use for AI training.

- EU's Digital Markets Act forces Google to share its search data with competitors from 2027 onward.
- The regulation limits Google's ability to use that data for training its own AI models.
- Compliance will be monitored, and rivals can request data access under defined conditions.
- Google has raised operational concerns but must adhere to the EU timeline.
The European Commission has finalized measures under the Digital Markets Act that compel Google to provide access to its search data to competing services beginning in 2027. The rules also impose strict limits on how Google can use that data for training its own artificial intelligence systems, aiming to prevent anti‑competitive advantages.
The decision targets the dominant position of Google in online search, seeking to foster competition and ensure that AI developers cannot rely on exclusive data monopolies. Companies that wish to access the data must meet compliance standards, and any AI training that uses the shared data must respect the new restrictions.
Google has indicated it will comply but has raised concerns about the operational impact and the technical challenges of separating data for AI training. The EU expects full implementation by the start of 2027, with oversight mechanisms to enforce compliance.
This regulatory move is part of a broader EU effort to curb the power of big tech platforms and to create a more level playing field for emerging AI and search services across Europe.
Access to large-scale search data could enable new AI applications and improve existing models.
Competitors can build alternative search services with comparable data, increasing market competition.
Regulatory constraints may affect Google's revenue streams and valuation, influencing investment decisions.
The rule aims to curb big‑tech dominance and promote fair competition in AI.
- Digital Markets Act
- EU legislation designed to limit the market power of large online platforms and ensure fair competition.
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