BusinessJul 12, 2026, 8:10 PM

Lorde says Ray-Ban Meta AI glasses are ‘not sexy’

30-second summary

Pop star Lorde publicly mocked AI-powered smartglasses during a live performance, calling them unattractive and questioning their cultural relevance.

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Lorde says Ray-Ban Meta AI glasses are ‘not sexy’
Key takeaways
  • Lorde publicly criticized AI smartglasses during a live performance, calling them "not sexy" and questioning their cultural relevance.
  • Her remarks were widely interpreted as a critique of Ray-Ban Meta AI glasses, which are co-developed by Ray-Ban and Meta.
  • The comments were captured in viral social media videos, sparking broader discussion about AI's role in consumer technology.
  • The incident underscores cultural pushback against AI integration in everyday devices.
Full story

During a recent performance at the Real Cool Festival in Madrid, pop artist Lorde took aim at AI-powered smartglasses, calling them "not sexy" and expressing skepticism about their cultural appeal. While she did not name specific brands, her comments were widely interpreted as a critique of Ray-Ban Meta AI glasses, which are co-developed by Ray-Ban and Meta and served as a festival sponsor.

Videos of her remarks spread quickly on social media, where she contrasted the experience of live performance with what she described as an increasingly artificial world. Her comments reflect broader cultural tensions around the rapid integration of AI technology into everyday life, particularly in consumer-facing products like smartglasses.

The incident highlights the growing divide between tech enthusiasts and critics who question whether AI-enhanced devices genuinely enhance human experience or merely contribute to a sense of detachment from reality.

Why this matters
Everyone

Highlights public skepticism toward AI wearables and cultural resistance to tech integration.

Sources · 2
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