Nobody Ever Calculated the ROI of Email
The current debate about AI return on investment (ROI) is ongoing, with boards and consultants seeking a clear number. However, a historical comparison to email ROI is being made, as it was never formally calculated. The lack of email ROI calculation is now being used to question the need for AI ROI
- The ROI of email was never formally calculated, despite its widespread adoption
- AI ROI is a complex and multifaceted concept, making it challenging to measure
- The true value of AI may lie in its ability to drive innovation and transformation, rather than just providing a financial return
The AI industry is currently abuzz with discussions about measuring the return on investment (ROI) of AI implementations.
This has led to comparisons with other technologies, such as email, which has become an integral part of modern business. Interestingly, the ROI of email was never formally calculated when it first emerged, yet it has become a staple of business communication.
The article highlights the challenges of calculating AI ROI, given its complex and multifaceted nature. It also notes that the pressure to provide a clear ROI number may be misplaced, as the true value of AI may lie in its ability to drive innovation and transformation, rather than just providing a straightforward financial return.
The debate surrounding AI ROI is likely to continue, with different stakeholders having varying opinions on the matter. However, by examining the historical context of email ROI, businesses can gain a deeper understanding of the complexities involved in measuring the value of emerging technologies
as they seek to understand the value of AI investments
as it highlights the challenges of measuring the impact of emerging technologies
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