The website of the future may assemble itself for every visitor

At the Adobe Imagine event, Carlos Sanchez revealed Adobe's experimental 'agentic sites' project, which uses AI agents to dynamically construct web pages around a visitor's specific intent. Instead of static templates, these sites adapt in real time, potentially eliminating much of the manual design and development work currently required for custom websites.

The approach leverages large language models to interpret user behavior and preferences, then generates or modifies page layouts, content, and functionality on the fly. While still in early stages, the concept signals a shift toward AI-driven web experiences that could reshape how businesses and developers build for the web.

Industry observers note that if scalable, this could reduce costs and time-to-market for personalized websites, though challenges around latency, accuracy, and user control remain unresolved.

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